Virgin America - Airline Travel Reinvented?

I have heard about the airline, Virgin America, but have yet to fly on it. It sounds great. I think they actually "get it" -- that flying can be an enjoyable experience and they CAN differentiate themselves from aging (and extremely unprofitable) competitors.

I went to their Web site today to poke around and saw this thing called Superfly Wednesdays: free drinks, mingling, personal video, chat with other passengers? It's like 1960s air travel all over again except with a bit of technology mixed in. Check it out: Superfly Wednesdays

I've decided that given the option, I will pay a bit extra to fly with Virgin America. I've heard nothing but good things and I think that airlines that think outside of the box should be rewarded with more customers.

PS - While Virgin America is doing their thing, American Airlines recently announced that they will be charging $15 for the FIRST piece of checked luggage now. MSNBC article